What is the Goo.gl URL Shortener?

What are the benefits of the Google URL Shortener

 Why do you use Google URL Shortener link? What are the benefits?

How it's important for small business's owners?

For this, I used Google URL Shortener on some new website and blogs. Which results came, I am surprise! And thank full to Google for its wondering work.

What is Google URL Shortener?

Google URL Shortener Tool launched by Google. After clicking, user will visit to your original link. It means its "Redirection". From this help you can easily share your URL compare to your original URL.

For example: The short url http://goo.gl/cMI4DB takes people to http://seo-design-news.blogspot.in/2015/03/google-analytics-audience-cohort-analysis.html. look good in view. :)

Many things which I observed. These are:

1. Its help full for Small Business's owners.

Content writing is a powerful concept for promoting your products on internet. For small business’s owners are get this advantage and publish his/her blog on internet. If they create goo.gl url shortener for links they can easily track locations, devices, references. And it’s also easy to handle. It means you can easy see or track about your targeting place, which sites are most giving reference (you share on social sites or crawl by search engine etc) in which devices more visitors are coming.

2. Get Started with URL Shortener API

How are you started url shortener API? You can read get started. Here each section contains brief description with example and given more links for details. To begin, you should read the section on Authentication.

3. Available on Chrome and WordPress plugin

Goo.gl Add-On is also available on Google chrome. From this help you can create short link of current website. It gives all features like History/dashboard, API, support but for this you should must authenticate user. You can also download Goo.gl plugin in your WordPress website.

4. Report Spam

Google is very strict for Spamming. If you found any spamming link (Not used for promoting like many SEO are used short link for his/her blog, website promotion) like phishing, malware website you can report at Goo.gl Report Spam.

5. Help

Google is provided forum groups where the users create group or for join any group. If you have any questions or problems you can share at goo.gl shortener forum or you visit at for Google Help.

Well, What's your opinion? Please share, I am waiting for your response.

Google : Changing Algorithm According Human's Activity

Google may be changing algorithm according human's activity. Google is helping users to find mobile friendly websites. Google announces "Mobilegeddon" is coming on 21st April. Rank will drop which website is not mobile friendly. In this time, i saw some movements & changes in Google. I think, Google will keep/joint all algorithms in one place. It will not divide algorithm for mobile & Desktop/Laptop/PC for crawling WebPages.

All owner, changing website into mobile-friendly. Its good because if it affect the ranking then big issue for his/her business revenue. Although, its not tough to converting into mobile friendly. Google always inform through own forum what are they changing. For example: Some day ago, they change in "Transfer, move,or migrate your site". It is about "supports sub-domains".

From this update, really some big issue in redirection of domain will solve out.

Presently, Google take approx 90% part of online business  in any form. So, I think its make trust between owners, subscribers like a Parent which involve between brother sister's quarrel and solve(panda, penguin, pigeon, mobile friendly) his/her problem.

Google Analytics Why?

Google Analytics is a service which offered by Google that creates definite measurements around a site's activity and movement sources and measures changes and deals. It's the most generally utilized site measurements services.

Your customers go all over; shouldn't your search? Google Analytics reveals to you the full customer picture crosswise over promotions and features, sites and social devices, tablets and cell phones. That makes it simpler to serve your current customer and win new ones. Its also very helpful to search where you are mistakes in your promotions & save to money & time.

Know about your audience  

No two individuals think precisely indistinguishable. GoogleAnalytics helps you dissect guest movement and paint a complete picture of your gathering of people and their needs, wherever they are along the way to buy.

Features You Get:

Propelled Segments

Application Specific Metrics and Dimensions

Gathering of people Data & Reporting

Custom Dimensions

Trace the customer’s path

Where customers are can be as basic as who they seem to be. Instruments like Traffic Sources and Visitor Flow help you track the courses individuals take to achieve you, and the gadgets they use to get there, so you can reach them where they are and enhance the guest experience.

Features You Get:

Application Specific Metrics and Dimensions

Program/ OS

Stream Visualization

Guide Overlay

Portable Traffic

Social Reports

Activity Sources

All inclusive Analytics

See what they're dependent upon

Do a few sorts of individuals provide for you better results? You'll discover with apparatuses like In-Page Analytics, which gives you a chance to make a visual evaluation of how guests associate with your pages. Realize what they're searching for and what they like, then tailor all your advertising exercises — from your site to your applications to your promotion fights — for greatest effect.

Features You Get:

Occasion Tracking

Stream Visualization

In-Page Analytics

Ongoing Reporting

Site Search

Next time I’ll come with “How Google Analytics help in Sell & Conversion”.

-Thank you!

Google Analytics Authorized Consultant (GAAC)

The Google page Consultant criteria, I've tried my best to write here. The greatest change however to the above capability is that its not focused around an exam or a structure you round out yet its significantly more like a meeting. You have to submit a record enumerating all the reasons why you ought to be an approved expert through email to THE GOOGLE. Your email ought to give proof of the accompanying: 

• You offer a scope of stand-alone Examination administrations including usage, arrangement, preparing and counseling. 

• 3 certain, paid, expertly sent Google Examination ventures with no less than 3 separate customers who Google will contact for references. These careful analytics ought to demonstrate different sorts of things including, interestingly enough, samples where you have redone the GA code for your customers. 

• A demonstrated mastery in web examination including blogging, talking or white papers. 

• No less than 2 representatives who have taken and breezed through the GAIQ test. 

And also these beginning criteria there are additionally continuous criteria which you must meet which are: 

• Sending no less than one representative to the Google Examination Approved Advisor summit (held once a year in Mountain View, CA) at your own particular cost. 

• Giving a report toward the end of each one schedule quarter enumerating all GA ventures you have taken a shot at amid that quarter including customer names and results attained to. 

Depending where on the planet you are, sending a representative to California could be truly pricey so its very much a guarantee. I ponder additionally how the second prerequisite impacts the organizations capacity to sign Ndas. Any individual who meets expectations with a Google Approved Analyitics Specialist ought to be mindful that they may well have their subtle elements imparted to Google. 

That all said, the profits are a great deal more substantial for being approved. There are short of what 100 approved organizations around the world! Notwithstanding being a part of this restrictive club you get the accompanying advantages: 

• Conceivable customer referrals from Google sales groups 

• Hoisted specialized backing for Google Analytics

• Posting on the Google Analytics Partner Page

• Get a invitation of annual GAAC summit at Google business offices 

• Access to a restrictive GAAC web gathering to impart thoughts and specialized tips to Google and different Gaacs 

• An extravagant certification like above to show on your site.

Aware, When Are You Using Wordpress Plugin.

Google blacklisted approx 11,000 WordPress domains which are infected from malware, and over 100,000 sites in total have been infected by a new malware campaign from SoakSoak.ru.

When using a WordPress plugin RevSlider, SoakSoak modifies a file in a site’s WordPress installation and loads Javascript malware.

RevSlider is often used in WordPress themes, so many site owners may not even know they’re using the plugin, let alone that they need to update it to prevent a malware attack. Moreover, it’s not a plugin that’s easily updated, as Sucuri’s Daniel Cid points out:

Visitors of infected sites may be redirected to a webpage that will attempt to download malware onto their computers. Google’s decision to block infected sites shortly after the vulnerability became known will hopefully prevent the malware from spreading any further.

If you faith your WordPress site has been infected by the SoakSoak malware, there is a list of resources in this WordPress Support thread that can help you correct the problem.

Ref...searchenginejournal(SEJ)